The Canon INC.

Canon INC. was established in 1933 as Precision Optical Instruments Laboratory, and the logo of the manufactured cameras was the Buddhist Goddess of Mercy with the 1,000 arms “Kwanon”.

In 1935, when the company wanted to broaden, it needed a brand name that would catch worldwide. So, the company registered the name Canon.

Canon meanings including scriptures, criterion and standard, which fit with the company spirit that aims to set “a global standard for advanced technologies and service while becoming a criterion in the industry to which others will aspire”.

Nikon has 4 main businesses (Segments):

Printing businesses that represent 56% of Canon’s revenue
Imaging businesses that represent 20% of Canon’s revenue
Medical businesses that represent 13% of Canon’s revenue
Industrial & Others businesses that represent 14% of Canon’s revenue

(NOTE – for the sharp-eyed – there is the Elimination part that balances the percentage to 100%.)

Here we’ll focus on the Imaging Products Business which includes: Digital cameras, Film cameras, Interchangeable lenses, and network cameras.

Canon INC’s main product categories in the Imaging Products Business are:

Interchangeable-Lens Digital Cameras – which represent 63% of the revenue in that segment
Network Cameras & Others – which represent the other 37% of the revenue in that segment

Canon does not report on sales of lenses (like Nikon does). The company report how many units sold for DILC (Interchangeable-Lens Digital Cameras) and DCC (Digital Compact Camera).

The company possesses around 49% of the DILC market share (down from 51% in the last quarter), and that makes Canon the biggest camera brand.

According to Canon’s financial reports released Jan 30, 2023, despite concerns that consumer spending will decline, the demand (mainly consist of mainly consists of professionals and enthusiasts) remained rock solid. adding this the launch of new mirrorless cameras by manufacturers, the market grew to 5.85 million units in 2022 (very similar to Nikon which expects 5.8 million units), which is a 4% increase from last year.

Also, Canon expects the market to remain similar in 2023.

Canon DILCs sales were up by 120 thousand units to 2.86 million units, which is around 49% of the market share, and a slight increase from the company estimates of 2.8 million units. Mainly because Canon added to the lineup the EOS R7 and EOS R10, the first EOS R series cameras that use APS-C sensors.

And, in December of 2022, Canon launched the EOS R6 Mark II, a full-frame mirrorless camera. This model offers high performance in both still-image and video capture, featuring, among others, enhanced autofocus functions, including subject detection, high-speed continuous shooting of up to approximately 40 frames per second, and high-quality 4K video recording.

Those new products are expected to support sales throughout the
year, and in addition, it will help the company to get the 2.9 million unit sales mark in 2023.

Canon plans to further strengthen the EOS R series lineup by introducing models that will broaden the base of interchangeable-lens camera users.

Just in the last year, Canon added 7 new models to the lineup of RF lenses which now consists of 33 lenses. Going forward, Canon will continue to expand the RF lens lineup in order to meet the diverse shooting needs of the users.

Major Trends

You can see that the overall trend is down until Q2-2020 (around August 2020). Since late 2020, you can see how the DILC (Interchangeable-Lens Digital Cameras) are stabilizing, and as the company reports, it expects the market to slightly increase in 2023 compared to 2022.

Mainly because of the new mirrorless camera models that will be released to the market by all the companies.

Canon Units Sales Major Trends - Major Trends — Canon Units Sales Major Trends – Major Trends

So,

Let’s find out what is the BEST Canon product for You.

Our team of photographers here at Photographer Touch has been conducting extensive research to bring you a selection of the best Canon products available on the market. We have carefully evaluated various products based on their features, quality, and overall performance.

Our goal is to provide you with the most reliable and innovative options to meet your needs and exceed your expectations. From digital cameras to lenses and accessories, we have thoroughly analyzed the market to present you with a range of options that will help you take your photography to the next level.

Whether you are a professional photographer seeking top-grade equipment or an amateur looking to enhance your skills, our guide offers a variety of options for you to choose from. Simply select your preferred categories to access our recommendations and find the ideal Canon products for you.

Canon DSLR and Mirrorless Cameras (DCIL – Digital Camera Interchangeable Lens)

Canon Digital Camera Interchangeable Lens - Major Trends — Canon Digital Camera Interchangeable Lens – Major Trends

Canon Mirrorless Camera Reviews

Canon EOS R Review
Canon EOS RP Review
Canon EOS M200 review

Canon Digital Compact Cameras (DCC)

Canon Digital Compact Cameras Major Trends

Canon Digital Compact Camera Reviews

Canon Lenses

Best Canon Lenses By Camera:

The Canon INC.

Major Trends

Canon DSLR and Mirrorless Cameras (DCIL – Digital Camera Interchangeable Lens)

Canon Mirrorless Camera Reviews

Canon Digital Compact Cameras (DCC)

Canon Digital Compact Camera Reviews

Canon Lenses

Best Canon Lenses:

Best Canon Lenses for Category:

Best Canon Lenses for Type:

Best Canon Lenses By Camera:

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