The Nikon Corporation

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Nikon Logo

The Nikon Corporation was established on July 25, 1917, by a merger of two leading Japanese optical manufacturers and formed Nippon Kogaku K.K.

Nippon Kogaku K.K. became Nikon Corporation in April 1988. The name “Nikon” originated from the abbreviation of the official company name (Nippon Kogaku K.K.). Which created “NIKKO” with the addition of the letter “n” to give a more masculine impression.

The Nikon Corp has 4 main businesses:

  • Imaging Products Business
  • Precision Equipment Business
  • Healthcare Business
  • Industrial Metrology & Others

Here we’ll focus on the Imaging Products Business which includes: Digital cameras, Film cameras, Interchangeable lenses, Speedlights, Software, Sport optics

Nikon’s main product categories in the Imaging Products Business are:

  • DCIL(Digital Camera-Interchangeable Lens Type)
  • Interchangeable Lens
  • CDSC (Compact Digital Still Camera)

According to Nikon’s financial reports that release on November 10, 2022, the company expects that the market size will grow in 2023 as the parts procurement constraints ease.

Nikon continues to focus on the mid/high-end cameras that target professional photographers and hobbyists alike.

They expect that the mirrorless cameras and interchangeable lenses markets will continue to grow, while the overall market volumes will remain flat.

Nikon estimates that it will have about 13% market share in the Digital Camera-Interchangeable Lens Type segment. They estimate that the Market Scale will be 5.4 million units in their forecasts for 2023 (very similar to Nikon which expects 5.45 million units), and Nikon is expected to sell about 700 thousand units.

In the Interchangeable Lens segment, Nikon estimate that it will have a bit less than 13% market share. Their forecasts for 2023 in the Interchangeable Lenses is that the Market Scale will be 9.8 million units, and Nikon is expected to sell about 1.25 million units.

And in the Compact Digital Still Camera (CDSC), or Compact DSC segment, Nikon estimate that it will have about 5% market share. Their forecasts for 2023 in the Compact Digital Still Camera is that the Market Scale will be 2 million units, and Nikon is expected to sell about 100 thousand units.

Nikon puts its focus on four major products in the last report (released on Nov 10, 2022):

Mirrorless Cameras – with an emphasis on the Nikon Z 9 full-frame mirrorless camera, its flagship model, and the Nikon Z 30, which the company launched the Z 30 in August 2022, that mirrorless camera is the smallest and lightest among the Nikon Z series, with a focus on video recording ease of use for the creator’s audience.

The vast NIKKOR lenses, and the new NIKKOR Z 400mm f/4.5 VR S Lens.

Major Trends

You can see that the overall trend is down until August 2020 (it’s the company’s first-quarter report). Since late 2020 you can see how the Interchangeable Lenses and the Digital Camera-Interchangeable Lens Type are stabilizing, and as the company reports, it expects that the mirrorless cameras and the interchangeable lenses markets will grow.

Mainly because of the recovery trend and improvement in the procurement of components.

So,

Let’s find out what is the BEST Nikon product for You.

Our team of photographers here at Photographer Touch has been conducting extensive research to bring you a selection of the best Nikon products available on the market. We have carefully evaluated various products based on their features, quality, and overall performance.

Our goal is to provide you with the most reliable and innovative options to meet your needs and exceed your expectations. From digital cameras to lenses and accessories, we have thoroughly analyzed the market to present you with a range of options that will help you take your photography to the next level.

Whether you are a professional photographer seeking top-grade equipment or an amateur looking to enhance your skills, our guide offers a variety of options for you to choose from. Simply select your preferred categories to access our recommendations and find the ideal Nikon products for you.

Nikon DSLR and Mirrorless Cameras (DCIL – Digital Camera Interchangeable Lens)

Nikon DSLR and Mirrorless Cameras - Major Trends
Nikon DSLR and Mirrorless Cameras – Major Trends

Nikon Mirrorless Camera Reviews

Nikon Z6 Mirrorless Camera Review
Nikon Z50 Mirrorless Camera Review

Nikon Lenses

Nikon Lenses - Major Trends
Nikon Lenses – Major Trends

Best Nikon Lenses:

Best Nikon Lenses
Nikon Trinity Lenses
Nikon Z Trinity Lenses

Best Nikon Lenses for Category:

Best Nikon Lenses for Portraits Photography
Best Nikon Lenses for Landscape Photography
Best Nikon Lenses for Sports Photography
Best Nikon Lenses for Traveling Photography
Best Nikon Lenses for Wildlife Photography
Best Nikon Lenses for Videography Photography
Best Nikon Lenses for Street Photography
Best Nikon Lenses for Wedding Photography
Best Nikon Lenses for Astrophotography
Best Nikon Lenses for Nature Photography

Best Nikon Lenses for Type:

Best Nikon Prime lenses
Best Nikon Zoom lenses
Best Nikon Macro Lenses
Best Nikon Telephoto Lenses
Best Nikon Short Telephoto Lenses
Best Nikon Wide Angle Lenses

Best Nikon Lenses By Camera:

Best lenses for Nikon d3000
Best lenses for Nikon d3100
Best lenses for Nikon d3200
Best lenses for Nikon d3300
Best lenses for Nikon d3400
Best lenses for Nikon d3500
Best lenses for Nikon d5100
Best lenses for Nikon d5200
Best Lenses for Nikon D5300
Best Lenses for Nikon D5500
Best Lenses for Nikon D5600
Best lenses for Nikon d610
Best lenses for Nikon d7000
Best lenses for Nikon d7100
Best lenses for Nikon d7200
Best lenses for Nikon d750
Best lenses for Nikon d7500
Best lenses for Nikon d810
Best lenses for Nikon d850
Best lenses for Nikon Z 5
Best Lenses for Nikon Z 50
Best lenses for Nikon Z 6
Best lenses for Nikon Z 6 II
Best lenses for Nikon Z 7
Best lenses for Nikon Z 7 II
Best lenses for Nikon Z 9
Best lenses for Nikon Z 30

Nikon compact cameras (CDSC – Compact Digital Still Camera)

Nikon compact cameras - Major Trends
Nikon compact cameras – Major Trends

Nikon Compact Camera Reviews

Nikon Coolpix L840 Digital Camera

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AUTHOR
Hey there, my name is James and I am the creator and editor of this site. I have been photographing for the past 20 years and my mission is to simplify this misunderstood art of taking and processing photographs I love. I invite you to say “hey” on TwitterFacebook, and Instagram.

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